New episode in the " rudeness war " of social media. In these days, Facebook has opened up yet another witch hunt, or better a Second Life avatars hunt, and and with the excuse to delete "fake" users (i.e. who provided false generality) Marck Zuckerberg's firm, waiting to take advantage of the speculative bubble that now worries economist like Lawrence Summers (whom after having been Secretary of the Treasury under Clinton has returned to teach at Harvard), “deleted” some thousands of users who had registered with the nickname of their Second Life from its database, the true and most valuable asset of a social network like Facebook which Google says has about 590 million active users per month (over 677 million as says Facebook itself) and in fact is the most appreciated traffic profiling and indexing by companies and advertising agencies worldwide.

Even if itit were not , asmany suspect , amove directly against Linden Lab (than in the past has tried, unsuccessfully, to manage a social network “for avatars” with Avatars United, first purchased and then just closed), Facebook proves again to have a very personal concept of protection of privacy rights of its users. But you must understand Mr. Zuckerberg: he has just seen the "cousins​​" of LinkedIn, a social network for professionals with "only" 100 million registered users, go public on Wall Street and go in a few hours from a theoretical valuation of $ 4 billion poor in a 8.8 billion dollars and hope he can make a "bang" even better next year. If the bubble continues to grow Facebook could be worth from 50 to 80 billion dollars and find investors willing to underwrite securities, despite Arpu multiples nothing short of scandalous (Arpu is the average revenue per user).

To be clear: at the moment T-Mobile Usa, which was paid by AT&T 39 billion dollars compared with 34 million customers with $ 500 Arpu per year, was bought from Deutsche Telekom, lat about 2 times the Arpu. Skype, acquired by Microsoft for 8,5 billion dollars, has 124 million users and an Arpu of $ 6 and has therefore been paid 11 times the Arpu. LinkedIn (Arpu of 2 dollars a year) find investors who buy its titles at 44 times the Arpu. Facebook produces an average of $ 3 a year from each of its 600 million users:if it were assessed as "only"36 times the Arpu (a cross between Skype and LinkedIn) could be worth 67 billion dollars, if it came to the "crazy" assessments one can see at Wall Street in these days it could touch $ 80 billion, do you think is not worth for Facebook to encounter protests of a few thousand people just to "guarantee " reliable database to its customers and therefore to future investors?