Virtual worlds seem to be a source of inspiration for fashion designers: many Second Life, Opensim, Imvu or other virtual reality platforms' users suspected it, but now confirmation comes from an "authoritative source", as the Los Angeles Times, which talking about the New York fashion week, from 9th to 16th September almost simultaneously with the equally famous (at least among fans of virtual worlds) Modavia Fashion Week, which this year has seen parading, from 8th to 15th September, more than 60 virtual fashion brands, as the Turkish Gizza, brand that is currently perhaps the most well known in Second Life (but also well-known names for the Italian public as Sartoria, Casa del Shai, Anubis Style, Meb, Jador, Orage Creations, Donna Flora and Baiastice) stressed as the preferred designer of Lady Gaga, Nicola Formichetti, has shown a virtual show in his “pop-up store” (temporary shops in vogue recently among fashion brands, LmS), while ModaOperandi.com has decided to sell the new collection without letting it pull out live and at last Norma Kamali has made ​​a film in 3D which can be seen on her 3D website.

More generally, according to the Los Angeles Times, from the New York's catwalks seems to be a growing fusion between virtual and real, while the press seems to have noticed that there is a “huge market for virtual fashion” as explained in the article Yohei Ishii, senior director of CCP Games that has developed for some fashion designers (real, but still little known to the general public)  “fashionable”limited edition avatars sold at $ 70 each to fashionists around the world. According to Ishii the same, who notes that already are spent each year on virtual worlds and social networks a few billion dollars to buy US “digital goods” including avatars and virtual accessories, “all these virtual worlds are inspiring” since a designer can create clothes in them that in reality could not create because of physical or economic laws. And then, perhaps, decide whether and how to try to recreate one or more outfits in real life.