I swear: I did not want to do (an article dedicated solely to Avatar the movie of James Cameron, former director of blockbusters such as Terminator, Aliens, The Abyss, True Lies and Titanic), but all resistance is useless. After the deluge of words spent in the United States and around the world the mighty war machine of the press is put in motion in Italy too, with the predictable and widely expected results (even by Mondivirtuali.it/SLnn.it) of these cases. Comments range from those of Natalia Aspesi, whom talking on La Repubblica about Avatar (230 millions cost, without counting promotions, 1.602 millions collected so far, second only to the 1843 millions of Titanic thanks to global success, while only in the U.S. box office are far less of The Dark Night too) asks "how many times have we seen a movie as such, with the evil invader who loses and who wins the noble savage, and the young foreigner who falls for the beautiful beloved native?" to those of Michele Anselmi, whom on Secolo XIX likes to talk about the “all-American ideological dispute with the conservative right lined up against Avatar, along with hundreds of blogs neocons are ready to chant the slogan, slightly ridiculous, boycott”.

Boycott ridiculous surely since producer of the film is the 20th Century Fox of Rupert Murdoch's NewsCorp group (not exactly a “liberal” one) and that does not work, obviously, since the film is built by a director perfectly integrated with the Hollywood system and able to guarantee box office stratosphere with its products. On the other hand the argument that “seemed all-American” works at least as a key to try to catch readers even in Italy, with Maurizio Cabona than on Il Giornale speaks of the film as a “low moral recognition” bestowed by the United States for victims of colonial and neo-colonial wars. While Anselma Dell’Olio on “Liberal talks of “anti-Western supporters” that candidates Avatar as “a cult movie of Al Qaeda”. Really?

Better rather the analysis of Rosario (Di Girolamo, aka Dep1050 Plasma) on the special of Nextopeninnovation. Rosario-Dep, in response to what Paolo Mereghetti asks on the Corriere della Sera (Avatar capable of amazing history, but weak), i.e. whether the movie will go down in film history, replied: “Mereghetti is wrong, Avatar is already in the history of cinema” even only because of the number of theatres (430 of the 900 in which the film was released January 15, simultaneously with China, Japan, Argentina, Poland, Georgia, 40 days later compared to the rest of the world) that are equipped with 3D (criticized by many for the current technological limitations, but meanwhile protagonist of the entire film season winter).

In short, a cult movie with regard to special effects, graphics, distribution and production. That may or may not enter into the “legend” like Star Wars but already is generating role-playing games “that could evolve into a mmorpg, or in a virtual world” because as Rosario says “unless you make a virtual world for avatar, for who else”? All true, and we might add all perfectly functional even in the run-up keyword and tweet (already in decline at the global level with regard to the term “avatar”, precisely because the film is in fact already “old” more than a month). So much so that Second Life and Imvu, as pointed Hamlet Au aka Wagner James on New World Notes have exploited the occasion both with “official” banners rich of blue avatars, the same ones that have now become one of the favorite subjects of many artists who offer their works on Flickr and Koinup. But what has to do this with the cinema and at the end with the avatars, at least as we have been accustomed to think on the web and in virtual worlds like Second Life?