We, who in the Eighties shared us between Duran Duran fans and Spandau Ballet supporters ... No, I won’t make you a nostalgic list of music groups, movies, football teams and collections of figurines or toys that have gladdened my youth, but report as Duran Duran, grouped in 1978 and made famous by the original lineup of Nick Rhodes, John Taylor, Roger Taylor, Andy Taylor (none of Taylor are related) and Simon Le Bon, are once again around the world to promote their last album, "All You Need is Now" (thirteenth studio album) as well as the collection "Planet Heart" which contains 14 tracks (5 out of the original album of more than 30 years ago).

Whathas this to do with virtual worlds? Because Duran Duran, that in the '80s were famous for videos such as Girls on Film, Save a Prayer, Wild Boys and The Reflex, presented on stage at the Nokia Theatre in Los Angeles on September 27 a mix of new songs and old hits supported by giant screens on which images flowing of Sinners or Saints Party held at the island of Duran Duran in Second Life (party of which you can see a further machinima  here), as evidenced bythisvideo on Youtube.

Which, assome noted, is a clever use even if not particularly revolutionary of virtual worlds (I remember  to have spoken in the past of a very similar project that would involve some Italian clubs with my friend Colpo Wrexler, builder and owner of Itland and Digital Cult Lifestyle), i.e.  as platforms through which you can create content that can be integrated into the show (real or virtual they are), intended for a wide audience. The audienceoften does not even know that they are movies made ​​in SecondLife rather than on some other platforms, but no matter: what matters is that the idea of ​​virtual worldsas a business tool to create quality content is starting to get road, from festivals like Sundance to pop music concerts, from fashion shows to the discos.