Dada sold Blogo
Something moves in the Italian blogosphere: as it said in a joint statement, Dada, the Florentine Internet company founded by Paolo Barberis, which among other things owns sites such as Splinder, Register.it, Supereva, Clarence and digital terrestrial channel Play.me , controlled by the RCS MediaGroup (which seems willing to hand over control in the near future) and Irish Populis, a group that is trying to replicate the success in European sauce of the "online content farm" as Demand Media and Associated Content, have reached an agreement for the sale of 100% of the network of vertical blogs Blogo (in which Dada had over the years bought 70% for a total of 2.3 million euro, 30% is so far remained in the hands of Marco and Francesco Magnocavallo, Luca Lizzeri and Filippo Bassoli, the founders), for a total of 6 million euro.
All in allin less than 4 years Dada has seen roughly double the value of its capital in and out of an activity which, having registered in 2010 estimated revenues of € 2.1 million should still have scored an operating loss of approximately 300 000 €, while Populis puts its hands in one go on another 45 blogs and 250 bloggers that last November recorded 8.5 million unique readers a month in Italy (11 million worldwide, according to Nielsen Site Census) and thus consolidates its business, based on the publication of about 15,000 articles per month spread through a network of 500 blogs, and prepared by a thousand bloggers paid a few Euros per item in lines with the business model of "nanopublishing" that seems increasingly successful in America as in Europe (including Italy), but about the real sustainability of which many analysts have some doubt, especially now that Demand Media is preparing to face the market, wanting to land on Wall Street.
Same place, incidentally, that are looking for other "stars" of the web of the latter two years as the social game publisher Zynga (valued around $ 5.8 billion at the time), the social network for professionals LinkedIn (that would be a couple billion) and of course Facebook (come to the colossal scores of 50 billion dollars and many intended to tap the 90 billion within the next year when it may debut at Wall Street). More and more distant from the Italian market, even in the case of dynamic companies such as Dada, which preferred to go out with a good gain and focus on its core business. And, incidentally, more and more distant from the assessments of Linden Lab, is now down around $ 220 million.ShareThis