Tags Posts tagged with "Zynga @en"

Zynga @en

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    Social network games cover

    Angry BirdsSocial games are a relatively recent phenomenon in the gaming industry, yet it is estimated already worth over 2 billion dollars a year in revenues. Talking about “social game” actually means talking about card games, games that take place on social networks such as Facebook, Mmos, Mmorpgs or virtual worlds, games for mobile devices, or the classic “board games“, but those to which financial analysts often refer in recent years are mainly the “social network game“, an industry dominated by Zynga, rather than games for smartphones and tablets, where to contend for leadership are three operators, Caesars Interactive Entertainment, the same as Zynga and International Game Technology (IGT), with other houses like Rovio, which can still claim success as the Angry Birds, played from over 200 million players / month.

    Just IGT after several years of crisis has recovered leveraging on social game (especially with games like slots and poker) to the point where it becomes attractive for the Italian company Gtech (ie the former Lottomatica of De Agostini group ). According to rumors spread by the financial press, the Italian group would be ready to offer up to $ 4 billion in order to take the control of the Los Angeles company so doubling, in fact, its size, becoming one of the leader of the industry. If all goes as planned, De Agostini (currently owner of 60% of Gtech) should in fact be the first stakeholder of the new group, with about 40% of equity after the integration between the two companies.

    Igt Double WinBut that’s not all: according to the calculations of Research and Markets analysts the world market for social games in 2019 will exceed 17 billion U.S. dollars, with an average annual growth rate of over 16%. A real explosion: for comparison the entire music industry had a turnover last year of about 13.66 billion U.S. dollars and in accordance with the Credit Suisse will, thanks to the new streaming platforms like Spotify, Deezer and Beats Music (this one from just purchased from Apple), from 17.5 to 18 billion dollars by 2018 and then stabilize again. At the base of this explosion on the one hand there is the increasing number of smartphones and tablets, on the other hand the steady increase of players who use social networks (200 million active users at the time, 400 million those expected by 2019: returning to the comparison, users who listen to music on demand should instead go from 13 million at the end 2013 to 148 million in 2025).

    ViximoA so much growing market, if forecasts are confirmed, that there will be something for everyone and everyone will try to diversify as much as possible is the offer both in terms of new games and in terms of channels: for Viximo.com, for example, despite Facebook remains the number one social network game industry with a market share of just under 30% of the total, the “casual gamers“, and that in general those who do not use Facebook to play, should post already at the end of 2014 a turnover of close to 5.6 billion dollars against 3.2 billion estimated in 2013. Numbers so strong that there is a long time who is also equipped “by hand” in order to exploit to its advantage.

    Do you know, for example, how much can be worth a character “grow” by an experienced player and then sold to others? According to a person with direct acknoledgment of the matter contacted by Mondivirtuali.it, you can currently get on quietly to earn 300-500 euro which means that if he/she sells usually a couple a month a skilled player can earn about a thousand Euros per month,which is not so bad in these days for a self-employer/gamer. If you want to know more continue to follow us as well on the website also through our Twitter account and Facebook fanpage (but remember: Mondivirtuali is also on Flickr, on Scoop.it and Paper.li).

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      Martha Stewart

      Martha Stewart CastelvilleNews from Zynga: the American game developer, which debuted a few months ago on Wall Street, these days has close a commercial alliance with Martha Stewart, American television icon whom make its debut in Castelville with a set of 12 different missions to complete. To take advantage of its popular social game for cross-promotions is nothing new for the company to Mark Pincus, which last year saw Lady Gaga made her appearance in FarmVille, but this time the reactions were not all excited and even in America there have been protests by groups of players which have threatened to stop playing Castelville if the promotion would last further.

      The problem is that “miss Bon Ton Usa“, in 2002, was involved in a case of suspected insider trading in the securities of pharmaceutical company ImClone Systems for which she had to stay in jail for a year, in 2004, following which the same Stewart resigned from all role in her company, Martha Stewart Living Omnimedia (traded on Wall Street too, which made its founder and majority shareholder multimillion-dollar rich from a day with each other, in 1999). As if that were not enough, Viacom in 2004 struck out the Martha Stewart Living Omnimedia from CBS and UPN affiliates after slipping away from her until then famous prime time TV show, while Kmart stores cited the company alleging inflated invoices for payment of fees and advertising costs.

      Martha Stewart Castelville 2In recent years, Martha Stewart has tried again the road to success with the Martha Stewart Living magazine and a new morning show (Martha), as well as appearing in a new series of The Apprentice (called The Apprentice: Martha Stewart) and as a “guest star” in an episode of the TV show Ugly Betty. Since 2006 she has published a handbook to keep the house in order, “Martha Stewart’s Homekeeping Handbook“, has begun to collaborate on NBC‘s Today Show and MSLO launched on the market a house that bears his name and which is built by KB Home (so far 650 homes have been booked at prices between $ 200,000 and $ 400,000 each), while lines of her products have been put up for sale again not only from Kmart but also from Macy’s and Wal Mart.

      Nevertheless, the American public still seems very divided on Martha, so much that to someone the Zynga’s move seems risky. Mark Pincus does not seem to care as he had not worried about the controversy surrounding the choice of a controversial “testimonial” as Lady Gaga last year, ending with being right.

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      Zynga

      ZyngaSo finally Zynga too landed on Wall Street: for the world’s most popular social games developer (which according to the latest numbers of AppData.com has over 224 million of monthly average users, more than four times the number of fans of “social” games versions of Electronic Arts titles, 54.3 million, or Microsoft, 48.2 million) this meant collecting 1 billion dollars by placing 100 million shares (approximately 14% of its capital) to $ 10 each.

      The curious thing is that since Zynga was evaluated again in August of $ 11.15 billion share in the hands of its founder, Mark Pincus, approximately 15%, was worth, in theory, just under 1.7 billion, while now that Zynga was valued about 7.15 billion (indeed, based on the $ 9.5 closing the first day of trading it was worth just over 6.8 billion) Pincus has become “poorer” of about 670 million dollars (its share now value only 1.002 billion instead of 1.672 billion as estimated in August). I am sure he will not complain too much though, because after the Ipo of Google in 2004 which collected $ 1.9 billion, Zynga’s Ipo is the second largest ever for a dot.com, while some doubt could come to the new shareholders.

      Sure, Castelville goes very well with 37.1 million players on a monthly basis, but by early December the daily average players number seem to want to stabilize, while Citiville with its 48.8 million players monthly average remains far (eve if it continues to lose players) and even Farmville with the monthly average of 31.9 million players is not very far. If anything, this is a”curious” data of this year end, that some “oldies” from Farmville itself to Adventure World (9.4million) are able to remain at good levels if not to be back on their feet after the decline of recent months.

      Who knows if this will help make Pincus to strengthen its business model and extract value for shareholders? Certainly the recent departure of some managers including Owen Van Natta (who was also among the first venture partners of Zynga) is not a good sign although some sources have pointed out that Van Natta had given his willingness to remain for no more than one or two years in the Board of directors of the company, that in the meantime is recruiting specialists with which to strengthen its management structure. However, a delicate phase, as confirmed in recent years the problems by Linden Lab, which is not always good for a company and its shareholders.

      Life social gamesMeanwhile, the report comes to us from Italy of a new “social game”, Life (www.lifesocialgame.com) that presents itself as a “browser game (totally Italian) with a social platform independent and inspired to Game of Life” (a cellular automaton devised by the British mathematician John Horton Conway in 1970)”. Characterized by simple rules, minimalist graphics and multi-language support (but also of a regular fanpage on Facebook) the game and its community intend to constantly interact and merge: it provides the platform to the individual cell identity (which may or may not correspond to the real identity of users) and is able to provide the basis for simple forms of communication (such as notifications or messages) and meeting, and users can choose whether to participate in the strategy game or just enjoy the community. A rival perhaps more of Facebook than Zynga, developed by MaD-Projects and we will see in the coming months if he can “break“in the increasingly competitive world of social media.

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        Zynga Dream Zoo

        Zynga CastelvilleZynga looks at Groupon, which debuts on Wall Street with a sound +30,55% at the closing of the first day of listing and jumps to a theoretical valuation of $ 16,65 billion, and hopes to imitate as soon as possible the group founded by Andrew Mason in November 2008, that is little more than ayear after Mark Pincus (former financial analyst of Lazard Freres & Co. with subsequent experiences in the venture capital for Asian Capital Partners, Bain & Co. e Columbia Capital, who later became a “serial startupper” and founder of Freeloader, Tribe Networks and SupportSoft) had the idea of launching into the world of social networking co-founding Zynga, in July 2007. Meanwhile, the social games publisher most popular in the world has seen its revenues nearly double in the third quarter to306.8 million dollars (from 170.7 millions a year earlier), however, with costs rising even more rapidly, so that the net profit for the quarter reduced to 12.5 million (-54% vs 27.2 millions in the third quarter of 2010), result that is better than the 1.4 million in second quarter (in the second quarter 2010 net income was 14 million).

        The cost increase seems related to the development of three new games on which the company bet to counter the attack launched by Electronic Arts with its The Sims SocialCastleVilleDream Zoo and Hidden Chronicles, that should be launched within a couple of weeks. In the first case it is the third setting of the “Ville” series after FarmVille (which is still the sixth most popular apps on Facebook with 28.5 million monthly average users) and CityVille (second best application and still most popular social game with 53.3 million monthly average users), In the second case it is a game tied to the theme of the zoo,so far only partially developed within the same CityVille. Finally Hidden Chronicles explore entirely new ground for Zynga, that of games of skill, and will be based on the search for hidden objects, the restoration of puzzles and exploration of the mysterious Ramsey Manor, all complemented by “unique characters that need your help to protect a closely guarded secret” designed with a photorealistic style that recalls the Second Life avatars.

        Zynga Hidden ChroniclesOverall, Zynga still enjoys a good margin ahead of Electronic Arts, with more than 204.6 million monthly average players against the 65.1 million monthly average players of the rival, but The Sims Social is defending well (although last week accused a problem with the loss of nearly 2 million users on a monthly basis) and with 36.8 million monthly average players remains in second place among the social games on Facebook, in front of another success of Zynga, Texas Holdem Poker (which is rather in gradual recovery), played by an average of 30.1 million people per month. All numbers, you see,that already suffer from the effect of the change in the score calculation established by Facebook Oct. 14 and has literally brought down the number of active users in an attempt to improve the significance of statistical (in practice are now counted only users that log of each application and not all those who have authorized the app to access their data).

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        Zynga

        Zynga save the childrenThere are a lot of news for Zynga: or even for the people of the South Usa hit in recent weeks by some tornados has been activated a subscription, in collaboration with Save the Children, similar to that already made ​​in favor of the Red Cross for the victims of the earthquake and tsunami in Japan in March 11. Then as it announces a Zynga press release the “social game fever” have infected a famous pop star, Lady Gaga (whom in March donated $ 1.5 million just to fund raising for earthquake victims in Japan), who started playing Farmville inviting all fans to visit “Gagaville” where you can listen preview songs, taken from the new album “Born this way” (on sale from May 17) and win tickets to her concerts and autographed copies of the CD.

        By the way Lady Gaga (aka Stefani Joanne Angelina Germanotta) has always focused on operations and aggressive marketing aimed at young audiences, so that simultaneously the aspect of “fun” has been activated, by the French community UserFarm, a competition for young creatives, Lady GagaFrench this way” that from 13 May to 5 June 2011is giving away up to a thousand euro for the user who has made ​​a video, inspired by American artist, which will be the most voted by users of the French community.

        Returning to Zynga, which seems to speed up the landing on WallStreet after the success of the social network for professionals LinkedIn (which May 9 starteded the placement of 7.84 million shares at a price of 32-35 dollars each and aims to raise 271 million dollars against 175 million assumed earlier this year, for an overall assessment between 3 and 3.6 billion dollars), pursue acquisitions of other companies. Once it acquired in December Newtoy (creator of the games series “Games With Friends” including some game designed for mobile as “Words With Friends” and “Chess With Friends”) in late April it was the turn of Wonderland Software, British creator of the game for iPhone, iPod Touch and iPad “GodFinger”, proving that the future for the social game is increasingly mobile.

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          heartquake japan teddy bear solidarity

          The earthquake and subsequent tsunami on 11 March 2011 resulted in 10,102 confirmed dead in Japan and 17,053 missing, a total that could exceed the 25,000 victims according to authorities. While they have been kicked off the first mass burial, many Japanese still are not now able to know if their loved ones are alive or dead, in this case if their remains have been recovered and buried.

          heartquake japan teddy bear solidarityTragedies such this one occurred already in the recent past for the Abruzzo region, can not leave anyone indifferent and so is usually used for entertainment platforms such as Second Life (where Linden Lab has officially launched the sale of “teddy bearsfor charity) or social games like Cityville (through which Zynga, with the help of Facebook, has opened a subscription: http://www.zynga.org/about/blog.php#japan) these days have started campaigns to try to bring aids to affected populations, which in addition to the destruction by land and sea have been fighting a series of fires before, then the risk of a nuclear  disaster and the intense cold of winter.

          Literally countless charities then carried out by private individuals, ranging from evenings with Charity Auctions to sales that involve the payment of a portion of the proceeds to international bodies like the Red Cross (as reported, for example, this post).

          Obviously not everyone thinks this type of corrective action or otherwise sufficiently reliable: the IMVU‘s forums (platform whose users have already started a group for those interested in relief operations) are discussing (here) as to whether or not to indicate a selected number of institutions which donate funds to be used in aid or even the desirability of individual businesses or home users IMVU itself rather than to collect that money, instead of finding ways to send directly private aids to Japanese residents.

          IMVU charityLegitimate doubts that I personally believe should  be dispelled with the maximum transparency (how many times in the past we have seen charitable collections made ​​with great enthusiasm to remain free of the most basic elements about the payment of amounts to the institutions on whose behalf they were organized and how many times we have heard of aids that even come to these organizations were also “lost along the way” and never arrived to those in need), but not modifying a dramatic situation in which those who can should try tohelp out, either personally or through channels and institutions who can be trusted. Or we mayonly do philosophy as thousands of people could die due to the aftermath of a cataclysm that has already caused casualties among the highest in human history.

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            Cityville mondivirtuali

            Cityville my loveIt is surely one of the Zynga‘s social games most successful and in early 2011 has already exceeded 100 million active users per month, surpassing its more rural “brother“, Farmville. We are talking, of course, of Cityville, the latest online craziness that is rampant, particularly among users of Facebook social network, who often devote more than a few minutes every day to this game.

            But like every game even Cityville has its own tricks and while if you just want to understand the mechanism you can use the “help” function, Mondivirtuali.it asked a player, our friend Giordano Melchiorri (aka GiordanoO Amat in Second Life, whom you read before) some advices for beginners. Here they are, have a nice readings.

            The most lacking thing on Cityville is the energy you need to build, collect crops, collecting rents and so on. An advice I give to all those who are passionate about this funny game is to use the help that is given to friends, visiting them in a constructive and coordinated way.

            When you visit a friend, sending buses of tourists only brings an economic advantage that is often only skin deep. In my opinion, it would be fair to focus on activities that would cost a waste of energy to your friend such as to collect rents, build, cut trees, collect goods and so on.

            In this way you will leave him the choice of using its energy for the activities that will be appropriate. Even by restoring cultures faded or the goods of the ports, you will gain and at the same time help your friend who could not otherwise make, if not cancel the operation (of course using more energy).

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            advertising social game

            paidcontent.orgIf virtual worlds are, even according to a recent research by Earnst & Young, a low-growing niche in the landscape world wide web, the success of social networks and social game continues as it is likely that a future stock exchange listing is on Facebook (arrived now to a theoretical valuation of $ 50 billion) and Zynga, the maker of games such as FarmvilleCityville or Mafia Wars to name a few of the best known.
            Along with the growth of the players, according to eMarketer.com now over 53 million in the U.S. alone, representing 24% of U.S. Internet users, as mentioned Paidcontent.org, grow revenues, last year amounted to 856 million dollars and designed to meet the 1.3 billion dollars by 2012 (always in the U.S. alone, when 68.7 million people are using social game), most (60%) thanks to the sale of digital goods (clothing, weapons, land, farms and etc. with which to improve their ability to play and customize their avatars).

            Farmville ZyngaTogether with the exchange of digital goods (seen in 2012 to 792 million dollars in the field of social game in the U.S. market) increases the weight of advertising (which anywhere in the U.S. alone has now reached $ 25 billion) and 120 million spent last year (14.1% of the total turnover of the social game in the U.S.) is expected to increase to 271 million (20.5% of total) within a couple of years.

            These numbers have to be verified both with regard to the accuracy of the forecasts, as the risk that the “bubble” explode like Second Life and virtual worlds (which is now universally considered doomed to remain a niche phenomenon for many years) is high, both with regard to the evolution of the phenomenon in other countries such as Italy, where there is also a growing number of people who play every day at social games, perhaps through Facebook, but where there is perhaps less rapid revenue growth tied to this phenomenon, both in the sales of digital goods, both for advertising.

            I più letti ultima settimana / Most read last 7 days

            Apple Faceshift cover

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            Even Apple comes into play VR: Cupertino bought Faceshift, a Swiss startup that deals with “motion capture” to offer features and services that integrate and improve everyday life.