Tags Posts tagged with "business"

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    It is easy to say drones, but from the entry into force in Italy of the (UE) regulation 2018/1139 laying down common rules in the field of civil aviation, occurred on 11 September 2018, to carry out a professional activity with drones (legally defined Sapr, i.e Sistemi aeromobili a pilotaggio remoto, Remote piloted aircraft systems) weighing more than 300 g and up to 25 kg it is now necessary to have a license”, i.e. a Remote pilot certificate (Rpc, in Italian Attestato di pilotaggio remoto, Apr).

    Enac update Apr achievement mode 

    drones piloting

    The problem in this regard is that the Italian sector authority is responsible for implementing European legislation (that we point out is fully in force), i.e. the Ente nazionale civile (Enac), has varied several times the ways in which this certificate can be obtained and in particular what concepts should be taught to future drone pilots and for how long.

    At the time of writing this article, at least 16 hours of theoretical teaching are still required to obtain the basic pilot attestation, but soon according to some drafts circulated in December the theory hours could drop to 8, while for the critical certificate (ie the level above the basic level) it would pass from the current 12 hours to 6 hours of theoretical teaching.

    Less hours of theory to reduce the costs of license

    drones piloting mountain

    The Enac proposal aims to lighten the cost for future drone drivers. Note that if you want to blow up a drone weighing more than 25 kg you do not need the Apr, but the Pilot license, also in this case obtainable by attending a course at an Enac authorized school.

    It is good to remember that drones in general must never be driven more than 150 meters in height and 500 meters away from the pilot (but there are more restrictive limitations for airport areas and other critical areas), must always be insured and that thelicense” (Apr) it is valid only for sight flights or “extended view” flights, while in the case of a remote control flight, the pilot license must always be available and that in any case to pilot a drone professionally it is necessary to be adult.

    If you liked this article, share it with your friends. If you want to stay up to date on the latest geek technologies, continue to follow Mondivirtuali.it, also through our account on Twitter and our fanpage on Facebook (but remember: Mondivirtuali is also on Flickr, on Pinterest, on Scoop.it and on Paper.li, as well as on Youtube) and maybe subscribe our newsletter!

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      Wallmart AR scanner cover

      Walmart simplifies the price checking process with  AR

      Walmart, the biggest US (and world) retailer, is actively embracing the full potential of AR (augmented reality) and VR (virtual reality) to keep them ahead of their competition.

      The US multinational company has explored cutting edge ideas such as Post Mobile AR for in-store displays of Nest products, filed patents for a virtual showroom and VR headset, and has even announced plans to train every US based employee using an Oculus Go through STRIVR’s VR training program.

       

      Adding to their ongoing push towards a high-tech in-store experience, the company is now putting AR in the hands of their loyal consumers with an update to the official Walmart app that introduces an AR Scanner for in-store price comparisons.

      walmart

      Available on all devices running iOS 11.3 or higher, the new augmented reality tool allows customers to scan physical products to display up-to-date information that includes the product name, how much the item costs, customer reviews from Walmart.com, and other valuable information – all by moving your device back and forth scanning the labels on stores shelves. Think of it as using your smartphone like a cursor in the real-world.

      In a recent blog post, senior engineering manager at Walmart Labs, Tim Fields said, “Walmart store shoppers love using our mobile app bar code scanner as a price checker. Our team sees the potential of this product as so much more,” adding, “When a customer launches the scanner, they get a direct connection between the digital and the physical world that their screen and camera lens creates for them.”

      AR Scanner created during an internal hackathon

      Walmart’s AR Scanner was created by a team of employees during an internal Walmart hackathon designed to highlight how AR can improve the shopping experience for their customers. Using Apple’s ARKit 2.0, the team set out to solve the three biggest customer complaints regarding current AR shopping experiences:

      • How could Walmart make the scanning experience not only load faster, but feel faster, so customers don’t feel frustrated while standing in the aisle of the store waiting for information to pop up?
      • Would customers be more likely to make a purchase or add items to your cart if you had the ability to easily compare products by more than just price?
      • Would customers use their AR Scanning option if it was fun and simple to use?

      Using AR as part of the shopping experiences isn’t an entirely new concept. Other retailers, such as Amazon, IKEA, and Wayfair, are using AR to customers preview furniture by placing digital tables and chairs throughout their living space, while social media apps like Snapchat and Facebook use technology to let users see how they might look in a pair of new sunglasses or the latest makeup.

      Walmart’s ambition is to go beyond simple gimmicks and dig deeper into a digital AR shopping experience that could permanently alter the Walmart shopping experience.

      AR technology to add value to real worl shopping

      By bringing together multiple technologies, it feels as though Walmart is attempting to combine the advantages of online shopping with conventional, brick-and-mortar storefronts.

      <>Walmart really seems to understand the potential of using augmented reality technology to add value to real-world shopping experiences. The minimal learning curve and easy accessebility through smartphone devices make augmented reality the perfect tool for in-store shopping.

      <>Walmart’s AR Scanner is available in the latest version of the Walmart app on the Apple App Store. iPhone devices running iOS 11.3 or higher are required.

      Image Credit: Walmart / Tim Sears

      The post Walmart Adds AR Price Check Tool To iOS App appeared first on VRScout.

      Source: VR Scout

      Powered by VR, The Wild’s cross-platform 3D design platform works much like Google Docs

      Last month, the developer of The Wild finally opened the gates to its cloud platform for collaborative 3D design across VR and AR.

      Founded by Gabe Paez, The Wild seeks to do what Google Docs does for collaborative word processing, but instead of fulfilling the role of an organizational tool, this app is meant to serve more creative purposes. 

      The magic of being human is connecting in spaces,” Paez said over a crowd of attendees at Portland’s local monthly Design Reality conference September 24th. “Why not design and experience something not only as we experience spaces by ourselves, but by how we experience those spaces together?

      On the stage, a woman held up an iPad with The Wild app loaded onto it. She pointed the camera directly at Paez, who was then standing off to the side in front of a pitch-black section of wall. On the opposite side of the room, Mischa, The Wild’s product manager, stood wearing an HTC Vive headset and a pair of Wand controllers.

      With the app connected between the two devices, Mischa was overlaid into the physical space behind Paez, where he was both designing inside of The Wild’s 3D environment and sharing screen space with Paez in real-time.

      An ideation tool for “spatial designers,” as Paez defines his target user base, The Wild is designed to support content hooks from major manufacturers and asset repositories. If you wanted to pull down a specific car model or piece of furniture for scale, you could do that. When importing your own content, you’re also able to port meshes and textures as you would with any other 3D design software.

      The Wild even comes with support for PBR textures. Since the collaborative software platform is targeted towards professionals, it does come with an entry fee, getting a seat.

      Seats are referred to as “Editors”, which have the ability to manipulate and directly interact with The Wild’s 3D environments. The Wild’s environments can also be exported for others to view without purchasing a seat.

      The primary industry that The Wild seeks to benefit first is AEC (architecture, engineering and construction), where “most of an architect’s job right now is to nail down details that are extremely rote; things that algorithms are better at,” according to Logan Smith of Bevel Space, who also spoke to the crowd at Design Reality.

      What happens when architects get freedom to play, create and share in real-time? Where previously, spatial design needed to be communicated in 2D language; with VR and AR, ideas can now be fully formed and natively communicated instantaneously.

      Beyond developing a platform for 3D designers to work creatively, The Wild seeks to bridge barriers for more efficient communication.

      According to Shaan Hurley, a 21 year veteran of design at Autodesk 3D spatialization software similar to The Wild is what helped the company refurbish the Towne Storage building in Southeast Portland earlier this year.

      Everything from the reconstruction of the building to the planning process was done in VR,” said Shaan in front of the Design Reality audience, mere minutes before Paez took to the stage.

      Even the move from Autodesk’s previous office, in Lake Oswego, OR, was facilitated with the use of VR and AR. Employees could see the refurbished Towne Storage building, explore its hallways, and even visualize parking spots. Unlike in 2D, the spatial communication provided by VR created comfort in all of Autodesk’s stakeholders.

      With unlimited 3D cloud storage, real-time collaboration, dynamic lighting/global illumination and more advanced features, The Wild presents a significant contender in 3D spatial design. If you’re interested in exploring The Wild for yourself, you can set it up today on HTC Vive, Oculus Rift, Windows Mixed Reality, any AR-ready device, and/or desktop.

      Image Credit: The Wild

      The post ‘The Wild’ Is A Platform For Collaborative 3D Design In VR & AR appeared first on VRScout.

      Source: VR Scout

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        Macy’s further embraces immersive technology expanding its in-store VR program

        Clothing giant Macy’s is teaming up with Facebook and 3D streaming company Marxent to collaborate on bringing in new brands and marketing opportunities using virtual relity. The retailer will even be providing headsets for use in stores.

        We are focused on providing customers with fresh experiences, and we are always looking for new ways to engage our customers in store, online and via our mobile app,” said Hal Lawton, president of Macy’s, according to Anne Flynn Wear of FurnitureToday.com. “Our technology enhancements are practical applications that will engage our customers while also driving sales.” Macy’s hopes that implementing immersive technologies all along their supply chain will give customers an easier shopping experience and increase revenue.

        The Market @ Macy’s” is a new area within stores. It “rotates a handful of brands in and out — to two more Macy’s locations, at Lenox Square Mall in Atlanta and Century City in Los Angeles, in November, bringing the total to 12 across the U.S.,” according to CNBC’s Lauren Thomas. “These shops are located at what Macy’s says are some of its most-trafficked stores, including Herald Square in New York.”

        The company’s partnership with Facebook will add 150 clothing brands to its repertoire which advertise on the social platform. Late November, the clothing chain is scheduled to add two new pop-up shops featuring their immersive campaign.

        Macy’s is using AR extensively for furniture ad campaigns as well. “With VR technology, we can offer a full range of furniture with as little as 5,000 square feet of space – down from 20,000 square feet previously,” said Ceo Jeff Gennette according to Wear. “This will enable us to expand furniture sales at our smaller stores.”

        Linked here is a video of Macy’s AR furniture experience, which appears to be similar to SIMS and design-based games that’ve been popular since the ’90’s.

        Former Macy’s advertising strategy employee Irene Stolyarov thinks using virtual reality for the company’s furniture department “is an awesome idea.” She continued, “those are all big ticket items and cost lots so its important to be able to get a feel for how they look in real life. Something like VR would be great [at Macy’s] if it meant I could get a feel and not have to actually go in store.”

        Stolyarov said its effectiveness will depend on how immersive the technology is: “The fabric and that sort of stuff is really important. […] You should be able to touch it and feel like you are in the store doing the same.”

        Currently the Email and Push Marketing Specialist at San Francisco-based vintage clothing platform ModCloth, Stolyarov worked for Macy’s from 2015 to 2017. She has used VR to market camping gear at ModCloth and said it was an exciting new option in clothing sales strategy. ModCloth currently doesn’t have software for VR or AR set up but is exploring options for immersive technology in the future.

        Other retail companies embracing VR and AR include department stores like JC Penny and Nordstrom which are exploring immersive technologies in their physical locations. Meanwhile, Walmart is stocking 30 percent more toys and hosting toy events in an attempt to bid for children’s games and toys following the closing of Toys ‘R Us.

        And some stores, including Macy’s itself, are creating “Instagram-worthy” exhibits with experiences for shoppers like ice cream and bouncy-ball rooms reminiscent of pop-singer Ariana Grande’s Spotify Sweetener experience or the Museum of Ice Cream.

        Macy's via CNBC

        The company added virtual mirrors to 50 stores in the makeup department and apps for shoppers to use AR on their phones to try on makeup at home as well.

        These immersive techniques appear to be working. Coresight Research said that online retail sales for Macy’s are expected to grow nearly 16 percent over winter 2018 as compared to one year ago, Thomas wrote.

        And customers who used VR whilst shopping increased their basket size by 60 percent according to Wear.

        Image Credit: Digital Commerce 360 & CNBC respectively

        The post Macy’s Brings VR Ad Campaign To 69 Stores In Conjunction With Facebook & Marxent appeared first on VRScout.

        Source: VR Scout

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        Despite the limited enthusiasm with which the mass market has so far accepted virtual reality and its viewers, Facebook does not seem to want to slow down, indeed: in the latest Oculus Connect (OC5) a new version of the viewer has been announced, intermediate between the mobile Oculs Go and the top of the range Oculus Rift.

        Oculus Quest will cost 399 dollars

        Oculus Quest, this is the name of the new viewer, will be available from spring 2019 at the price of $ 399 in America (the price and release date in Italy must still be announced), that is $ 50 less than the Rift plus the Touch controller. If Rift requires a wired connection to a PC, Quest will be without cables, even if this led to choose the Snapdragon 835 as Cpu.Oculus Quest

        50 games ready for the launch

        Facebook promised that the contents available for the Rift will all have aporting” on Quest and that at the time of launch will be available over 50 video game titles including somebest sellers” like Robo Recall, The Climb and Moss.

        Among the new titles was announced Vader Immortal: A Star Wars VR Series, which will be developed on three episodes (the first already available at the launch of the Quest) and which will tell a storyuntold” from Star Wars series, which confirms itself among the most appreciated franchisees by companies engaged in the VR sector (as we already saw with Sansar).

        A good compromise between Go and Rift

        Compared to Oculus Go (currently on sale from 219 euros in Italy), Oculus Quest can be considered an enhanced version, since it preserves the design but uses a more versatile processor (Go uses the Snapdragon 821) and, ensuring the taking over of the user’s position in a space, is able to offer more satisfying immersive experiences.

        How Htc will react?

        In short: Oculus Quest fills a commercial void and could help expand the audience of virtual reality devices users. Now the competition moves are expected, starting from Htc.

        If you wanna know how it will end, keep following Mondivirtuali.it, also through our account on Twitter and our fanpage on Facebook (but remember: Mondivirtuali is on Flickr, on Pinterest, on Scoop.it on Paper.li and also on Youtube too) and maybe subscribe our newsletter!

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          Capgemini AR VR cover

          Few talk about it except among the experts, but virtual reality and augmented reality seem to really have a very promising future in business.

          According to a reasearch of Capgemini entitled “Augmented and virtual reality operations: a guide for investments” (which you can download here), 82% of companies that already use these technologies claim to have found benefits equal to or higher than expected. Capgemini benefici AR VR

          Capgemini: efficiency grows with VR and AR

          Capgemini research signals significant benefits in terms of greater efficiency and greater productivity, as well as the reduction of complexity and greater security of operations.

          Benefits that seem to interest, albeit with different degrees of intensity, both the automotive sector and the manufacturing sector in general as well as public utilities.

          Those who do not use it think to do it within 5 years

          Not only: 50% of companies that have not yet implemented these technologies plans to start exploring their potential within its own operations within the next three years.

          Added to this is that 46% of respondents believe that these technologies will be widely used by their companies within the next three years, while 38% say that their implementation will be established from 3 to the next 5 years. Capgemini ricerca AR VR

          Skills shortage slows down VR and AR adoption

          In short: if three years ago, companies wondered what AR / VR technologies could do and how they could exploit them, currently the question arises in terms of Roi (return on investment) and speed with which the software will be developed.

          Rather, point out Capgemini analysts, now there is a lack of internal expertise and a lack of sufficient back-end infrastructure that still represent strong barriers to growth.

          A key role will have internal influencers

          The conclusion of the analysts is that companies wishing to start or continue their journey in virtual and augmented reality, until a wider adoption of this technology is achieved having a key internal influencer can lead to greater awareness of the potential benefits of AR / VR technologies.

          As if to say that it could be a type of work just waiting for someone to come forward to do it. If you wanna know how it will end, keep following Mondivirtuali.it, also through our account on Twitter and our fanpage on Facebook (but remember: Mondivirtuali is also on Flickr, on Pinterest, on Scoop.it and on Paper.li, as well as on Youtube) and maybe subscribe ours newsletter!

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          Why Apple loves AR cover

          That the great giants of technology look with interest to virtual reality (VR) and augmented reality (AR) is well known, as well as that after hesitating longer than others, Apple decided to invest in a software development kit for virtual reality applicationsa, ARKit, of which at the beginning of last June a new release was announced, ARKit2, as part of the new features brought by the new iOS 12 operating system.

          Apple bets on virtual reality

          Apple seems to believe a lot to, called “a platform that allows developers to integrate shared experiences, persistent AR experiences tied to a specific location, object detection and image tracking to make AR apps even more dynamic”.

          But why did Apple, after hesitating, embrace the AR technology with great enthusiasm, even though it seems still more immature than that of virtual reality?

          Also The Motley Fool (one of the best known and appreciated American financial sites) experts asked for it, believing that the reason is simple: augmented reality applications “require a substantial amount of processing power”, since it is not trivial at all to succeed in superimposing to reality images of objects rendered realistically.

          Considerable computing power and excellent graphics performance are required, two fields in which Apple is rapidly making important progress with its own mobile chips.

          AR apps will require new hardware

          Apple: perchè ama AR (credit image Apple) If developers will acquire more experience in realizing augmented reality applicationstruly useful and compelling augmented reality applications, it might not be long before they start really pushing the limits of what current iOS hardware can do”. Rather, “most creative developers may even start clamoring for even bigger generational performance improvements”.

          The point is that augmented reality applications seem to havethe potential to raise the level of performance and capacity that customers expect from their smartphones”, which would do a lot of good to Apple according to the The Motley Fool experts,since in recent years the update cycles of Apple’s flagship products have significantly lengthened.

          Current uses don’t require more performing smartphones

          After all, there’s only so much a company can do to upgrade the user experience of viewing mobile webpages, setting reminders, playing casual games, and watching videos (that is more or less everything you can do with smartphones and tablets).

          When common use cases stop requiring new, more capable hardware, it becomes harder even for a company like Apple convince consumers to buy new devices every time.

          On the contrary, augmented reality can give rise to a completely new class of applications which would be challenging at the same time from a computational point of view and potentially attractive for the mass market.

          This, at least initially, could go back to speeding up the pace with which the typical owners of iPhones and iPads are willing to switch to new devices, for the joy of Apple.

          If you wanna know how this will end, continue to follow Mondivirtuali.it, also through our account on Twitter and our fanpage on Facebook (but remember: Mondivirtuali is on Flickr, on Pinterest, on Scoop.it on Paper.li and also on Youtube too) and maybe subscribe our newsletter!

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          adult VR and more cover

          Adult content contributed significantly to internet development and according to some, they are doing the same for virtual reality.

          This at least is what Brian Shuster declares. Shuster is the Ceo of HoloGirls VR, Canadian producer of VR adult content, after having already been among the pioneers of the internet  (he founded in 1995 his first company, World Wide Internet Network, with which he developed the first advertising network of internet becoming one of the banner pioneers), but also one of the pioneers of adult virtual worlds with Utherverse.

          Shuster has been focusing on adult content for years

          adult VR and more shuster
          Indeed Shuster is not new to these statements, as Mondivirtuali.it already told you since 2014. The owner, among other things, of Utherverse repeated for yearsthe predominance ofspicycontent compared to the overall offer of VR content is “natural”, since virtualporno producers caninnovate and develop filming and CG techniques for a real customer base, and the result is that VRporn companies are years ahead of non-adult companies in our understanding of what customers want in VR”, and can offer what they want.

          Also Piper Jaffray seems to agree

          But it is not only Shuster that bet on the virtualporno boom: also Piper Jaffray in a 2015 report had reiterated that virtual reality was the new “mega tech theme” and that adult content would have constituted by 2025 the third most important component of the whole sector, surpassed only by video games (in which Linden Labs seems to believe a lot) and by sport content (of Nfl particularly).

          Kermes: we always like what is spicy

          adult VR and more
          In truth, the latest developments on the subject of  production and use of adult content in virtual reality do not seem to have fully confirmed the forecasts made so far, as we already told you, but that does not seem to deter industry experts.

          In an interview in the New York Times, for instance, Mark Kernes, AVN Media Network senior editor who covers the virtual reality sector, explained that “sex sells, and where there is money to be made, there will be entrepreneurs who want to adopt it and make money from it”.

          The case of the adult Tripadvisor

          I can believe it, since one of the ideas that I recently saw circulating among investors of London startups  regards an escort service reviews site, a sort of “adult Tripadvisor”, confirming that yes, everything that revolves around sex, for centuries, moves a lot of money and a lot of interest.

          Then if all this can be a way to make virtual reality a mass technology remains to be seen. Btw continue to follow Mondivirtuali.it, also through our account on Twitter and our fanpage on Facebook (but remember: Mondivirtuali is on Flickr, on Pinterest, on Scoop.it on Paper.li and also on Youtube too) and maybe subscribe our newsletter!