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Sansar comedy live events

The Linden Lab platform is selling tickets and exclusive merchandise for a “Virtual Comedy Experience” like no other

Fans will soon be able to step into a Sansar virtual comedy club and enjoy live stand-up shows by well-known comics such as Youtuber Steve Hofstetter – for a new event series called “Comedy Gladiators: a Virtual Comedy Experience.”

Sansar will sell ticket for comedy club

The live comedy showcase will, according to Sansar’s creators, Linden Lab, allow fans to do everything in VR that they could do in a real-life comedy club: purchase tickets in-advance, shop for custom merch and memorabilia, even order drinks.

Fans can purchase tickets online via the Sansar Store, just as they would for a real-life event, and receive instant access to the virtual venue. Once there, they can purchase a wide range of items, including commemorative virtual t-shirts, beer mugs, and even physical copies of Steve’s most recent book, Ginger Kid,” according to their news release.

Tickets are now on sale at $9.99 for the first event in the series which takes place today, Monday, December 10, at 7:30 PM PT, and features stand-up and storytelling from Hofstetter alongside Ben Gleib (voice of Marshall in Ice Age: Continental Drift), Maz Jobrani (part of the “Axis of Evil” comedy group), Alonzo Bodden (winner of Last Comic Standing season 3), and Mary Lynn Rajskub (actress in Fox series 24).

Trying to monetize virtual live events

This idea itself is nothing new, of course. There are many companies out there trying to monetize on virtual live events, such as concerts. AltspaceVR tried it as early as 2016, before they were acquired by Microsoft, claiming to be the first ones to host a live comedy event in VR.

On a slight side note, any time anybody claims to be the first to do anything in VR they are almost guaranteed to be flooded by comments and clarifications from the Second Life community who will helpfully inform you that they’ve been doing that s**t since the 90s.

Sansar itself has been successfully exploring different in-world experiences, including an exclusive exhibit of Star Wars memorabilia and artwork from Burning Man in partnership with the Smithsonian, a majority of which are 100% free.

Commercial opportunities into VR

Since launching Sansar’s public beta last year, however, Linden Lab has made no bones about the fact that monetization is a core part of its plans for the platform, much like it has been for Second Life. This is, according to Linden Lab Ceo Ebbe Altberg, quite a big milestone for the company .

By bringing these commercial opportunities into VR, Sansar is taking virtual events to a whole new level – enhancing and expanding on what’s possible in-person. We look at Comedy Gladiators as the first ripple in a larger wavethe first event of many more that bring entertainers into VRand we’re thrilled that Steve shares this vision”.

For entertainers like Hofstetter, the collaboration offers a chance to greatly expand their audience without compromising the intimate feel of a live performance:

Every day, I get emails and DMs from fans who want to see a live show, but they live in parts of the world I’ll probably never tour in,” Hofstetter said. “VR allows those fans to not only see a live show, but feel like they’re part of a bigger community,” he says.

Comedy Gladiators events all over Sansar

Sansar’s Avatar Broadcasting feature will enable the performers taking part in Comedy Gladiators to virtually broadcast their performances across an unlimited number of spaces in Sansar, reaching a wider audience than a physical event could ever allow and giving more fans than ever the chance to grab a front row seat.

Whether or not users will keep coming back to spend their real-world cash on virtual shows and merchandise will really depend on the quality of experience.

In terms of visuals, Sansar is probably the most advanced of the social VR platforms, but that often comes at a cost in terms of slow loading times and intensive demands on your GPU and CPU.

It will be interesting to see whether they manage to lure enough pundits to develop this as a scalable commercial avenue. I’d say that for $10 it’s worth a try, even just for laughs (pun intended).

Image Credit: Comedy Gladiators: a Virtual Comedy Experience

The post Sansar To Host Live VR Comedy Series With YouTube Star Steve Hofstetter appeared first on VRScout.

Source: VR Scout

Wallmart AR scanner cover

Walmart simplifies the price checking process with  AR

Walmart, the biggest US (and world) retailer, is actively embracing the full potential of AR (augmented reality) and VR (virtual reality) to keep them ahead of their competition.

The US multinational company has explored cutting edge ideas such as Post Mobile AR for in-store displays of Nest products, filed patents for a virtual showroom and VR headset, and has even announced plans to train every US based employee using an Oculus Go through STRIVR’s VR training program.

 

Adding to their ongoing push towards a high-tech in-store experience, the company is now putting AR in the hands of their loyal consumers with an update to the official Walmart app that introduces an AR Scanner for in-store price comparisons.

walmart

Available on all devices running iOS 11.3 or higher, the new augmented reality tool allows customers to scan physical products to display up-to-date information that includes the product name, how much the item costs, customer reviews from Walmart.com, and other valuable information – all by moving your device back and forth scanning the labels on stores shelves. Think of it as using your smartphone like a cursor in the real-world.

In a recent blog post, senior engineering manager at Walmart Labs, Tim Fields said, “Walmart store shoppers love using our mobile app bar code scanner as a price checker. Our team sees the potential of this product as so much more,” adding, “When a customer launches the scanner, they get a direct connection between the digital and the physical world that their screen and camera lens creates for them.”

AR Scanner created during an internal hackathon

Walmart’s AR Scanner was created by a team of employees during an internal Walmart hackathon designed to highlight how AR can improve the shopping experience for their customers. Using Apple’s ARKit 2.0, the team set out to solve the three biggest customer complaints regarding current AR shopping experiences:

  • How could Walmart make the scanning experience not only load faster, but feel faster, so customers don’t feel frustrated while standing in the aisle of the store waiting for information to pop up?
  • Would customers be more likely to make a purchase or add items to your cart if you had the ability to easily compare products by more than just price?
  • Would customers use their AR Scanning option if it was fun and simple to use?

Using AR as part of the shopping experiences isn’t an entirely new concept. Other retailers, such as Amazon, IKEA, and Wayfair, are using AR to customers preview furniture by placing digital tables and chairs throughout their living space, while social media apps like Snapchat and Facebook use technology to let users see how they might look in a pair of new sunglasses or the latest makeup.

Walmart’s ambition is to go beyond simple gimmicks and dig deeper into a digital AR shopping experience that could permanently alter the Walmart shopping experience.

AR technology to add value to real worl shopping

By bringing together multiple technologies, it feels as though Walmart is attempting to combine the advantages of online shopping with conventional, brick-and-mortar storefronts.

<>Walmart really seems to understand the potential of using augmented reality technology to add value to real-world shopping experiences. The minimal learning curve and easy accessebility through smartphone devices make augmented reality the perfect tool for in-store shopping.

<>Walmart’s AR Scanner is available in the latest version of the Walmart app on the Apple App Store. iPhone devices running iOS 11.3 or higher are required.

Image Credit: Walmart / Tim Sears

The post Walmart Adds AR Price Check Tool To iOS App appeared first on VRScout.

Source: VR Scout