To join the most successful videogame of the last year, Fortnite (that at the end of June had already exceeded 125 million players worldwide), with one of the most successful videogame console, the Nintendo Switch (over 20 million copies sold, seventh best result among all consoles ever built by Nintendo) it may seem like a winning marketing strategy.
Switch and Fortnite in bundle from October
And in fact we did not have to wait for the bundle too long, since Nintendo announced that it will be put on sale from 5 October next, priced at $ 299.99, included 1000 V-Bucks (the virtual currency with which you can buy Battle Pass and other content)and the Double Helix Set, that is a package that includes a costume, a backpack, a glider and a pickaxe.
Nintendo plus Fortnite: is it really worthwhile?
What few people have noticed, however, is that the offer is not so much advantageous. First of all, the bundle Switch is not customerized in any way, unlike what happened to the Pokemon bundle. Then a Switch can usually be bought on Amazon for less than 289 euros, while in Usa Best Buys offerts Switch plus four games (The Legend of Zelda: Breath of The Wild, Super Mario Odyssey, Splatoon 2, and Mario Kart 8 Deluxe) for 329 dollars.
Predicted commercial success
Last but not least detail: Fortnite is a free downloadable game and 1,000 V-Bucks are equivalent to 10 Us dollars worth. In short, the Fortnite Switch bundle does not seem to be an unmissable offer, yet many are willing to bet that as the Christmas season approaches, especially in the US, it could turn out to be a marketing move, particularly for increasing the number of Switches sold as a first console for kids.
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