Not always is enough to be a “guru”, a visionary geek or a top manager to understand to be in front of a deal that should not be missed. Take for instance Bill Gates, founder and first Ceo of Microsoft, and Steve Ballmer, his right-hand man and successor: both didn’t support the idea of buying Minecraft, according to what Ballmer’s successor and current Ceo of Microsoft, Satya Nadella, claims in his book “Hit Refresh” pointing out that the first one who proposed the deal waas Phil Spencer.
Minecraft: Phil Spencer figured it out
Spencer, since March 2014 head of the Xbox brand, recently has been promoted by Nardella to the role of Microsoft’s Executive Vice President of Gaming and according to what his “boss” claims would have suggested the deal way before it really happened (in September 2014, for 2.5 billion dollars), but initially it all came to nothing because of the opposition of a top manager (it should have been Don Mattrick, former Ceo fo Zynga, at times Microsoft’s President of the Interactive Entertainment Business and head of Xbox operations).
Indeed fans don’t decrease
Despite opposition or concerns of his bosses, Spencer at the end been the winner and now even Gates and Ballmer, pointed out Nardella, understand the wisdom of that decision which originally didn’t understand. Moreover, despite the years, Minecraft’s fans don’t diminish and sales now exceed 122 million units since the launch, in2009, while Minecraft Marketplace, launched just in June 2017, already crossed one million dollars of in-game items sales.
The second best-selling videogame ever
Minecraft is already the second best-selling videogame in history, just behind Tetris (495 million units sold) but ahed of Wii Sports (82 million units) and Grand Theft Auto V (65 million units). Every month 40 million users play Minecraft, a number that make those of other virtual worlds like World of Warcraft (with a peak around 12 million monthly users) or Second Life (which has never gone beyond 1.1-1.2 million monthly users) make pale.
Congrats to Phil Spencer
So congrats to Phil Spencer, who insisted without getting daunt by contrary opinion of worlwide experts as they were his bosses in Microsoft, and if you wanna know how this will end, continue to follow Mondivirtuali.it, even through our account on Twitter and our fanpage on Facebook (but remember: Mondivirtuali is also on Flickr, on Pinterest, on Scoop.it, on Paper.li and also on Youtube).