Video games fans have long known that “retro gaming” market is growing, so much that even SeedUp recently has been able to evaluate some projects of “mini-business” participating in the Campania regional final of JA – Junior Achievment 2017 which proposed just to build ex novo arcade console replicas of the Eighties.
The Atari story
But no one expected that Atari, an icon of the Seventies which helped to make the video game home consoles marke became a mass market but then, saturing the market with hundreds of low quality games, ended up going out (the last Atari console, Jaguar, launched in 1993 and withdrawn in 1995, just sold 125 thousand units, versus over 50 million of Super Nintendo), could announce its return.
Chesnais bets on Atari Box
Instead, it happened: Fred Chesnais, who bought Atari brand in 2013 from bankruptcy and brought the company into profit specializing in the development of mobile games, just announced in an interview on GameBeats that he want to launch on the market a new console, the Atari Box, of which for now we know a little if not that it will be based on a pc-tecnology and that design is still to be defined.
Console, an overcrowded market
Waiting to see if Atari Box will succeed in the miracle of allowing Atari to cut a slice in the already overcrowded consoles market, dominated by group like Nintendo, Microsoft and Sony, if you wanna know more you can take a look at this very short video of the new Atari’s product.
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