In a recent studio about the five main “supertrends” which can influence long term investments, Credit Suisse examined among others the perspectives of some of the most promising technologies, like virtual reality and augmented reality. Thanks to devices like Samsung Gear, poin out the experts, virtual reality grown a lotin recent years.
Samsung Gear sold 5 million units last year, topping the estimates (ranging from 2 to 5 millions), on total estimated sales of 8-10 million of virtual reality devices if you consider also Oculus Rift, HTC Vive and Sony Playstation VR. “While the numbers look healthy, we believe that lower hardware price points could support an even higher adoption of the technology” pointed out analysts.
From gaming to interactions and commerce
According to the experts virtual reality and augmented reality will move beyond technology and gaming enthusiasts into areas such as consumer applications and manufacturing. If so far the focus was on gaming, in the next 5 years it should translate on interaction, extending then on commerce in the following 5-10 years.In this way it shold go from a potential market of 8 billion dollars (video games), to 68 billion (interaction), upt ot 600 billion dollars (commerce).
At the same time from big VR glasses, PCs and video games, we should translate to slim VR glasse, the start of AR, holograms and gloves, and then to a VR integrated in daily life, in buying/selling houses through VR/AR, up to a real mass market. “Another very interesting area for VR/AR is education, with several startups such as Immersive VR, Alchemy VR, Curiscope and even Alphabet making inroads“.
Virtual reality for education service providers
VR/AR trechnology is helping education service providers to offer more enriching and interactive experiences. The primary idea for virtual worlds is that they enable immersive learning, which will assure higher attention and active involvement from students.
Long term outlook for the AR/VR market is then “very positive” according to Credit Suisse who think that virtual reality and augmented reality market can potentially become even larger than the current smartphone market (600-700 billion dollars), growing at the same pace as the latter in 2001 – 2015.
The very fact that Apple, analysts conclude, is working on incorporating AR capabilities in its new flagship iPhone 8 confirms that virtual reality and augmented reality trend has consistent long-term growth potential.
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