Be a virtual wolf thanks to Uqido and WWF

Be a virtual wolf thanks to Uqido and WWF

VR Hope Uqido WWFVR Hope, a Very Real Hope, is an interesting event brought by Uqido in collaboration with WWF Research and Projects, during the Milan Design Week and the FuoriSalone 2017, so to raise public awareness regarding the human impact on the environment and on the habitat of endangered animals.

Be a virtual wolf

Through a viewer for virtual reality (VR), users can virtually observe human impact on the environment and its consequences, living with a flock of wolves and  looking at how poaching, pollution, deforestation and other human activities can undermine their habitat and jeopardize their survival. UqidoUqido is a startup in Padua, born in 2010 from an idea of Pier Mattia Avesani (Ceo) and Alberto Silletti, accelerated by Gruppo M31 (business accelerator which gather in its own technological hub small companies and startups innovation-intensive), specialised in developing innovative ways to create simple and streamlined engagement solutions, exploiting the immersive virtual reality.

Immersive virtual reality experience

As Avesani points out, “Uqido is proud of being able to cooperate with WWF Research and Projects, helping it to drive home its message of protecting the natural heritage”. For her part Elisabetta Freuli, in charge of WWF Research and Projects, states as the values regarding the knowledge and the defense of the nature “can be spread with a lot of different tools: innovative tools like Uqido’s immersive virtual reality are therefore very welcomed, since it allows a viewer to touch with hand tragedies such as the the risk of extinction of an animal species”. WWF progetti e ricercheThe possibility to burying yourselves in this experience, lasting 4 minutes, is given free and in exclusive for the Salone del Mobile, from april 4 to 9, 2017, from 15.00 since 20.30 Tuesday to Thursday, from 15.00 to 23.00 Friday to Saturday, at the WWF Research and Project headquarter, at Via Tommaso da Cazzaniga, Milan. To book the experience, just visit the site, where you can choose date and time.

Opening cocktail Friday april 7

For the one who can be present, there will be a free opening cocktail Friday april 7, from 19.00 to 22.00. Wishing you to “enjoy the show”, we remember that if you like you can leave a comment and share this article, so to help us to always better follow the items you are interested in! VR Hope cocktail openingThen if you wanna keep up with virtual reality, augmented reality and geek technologies news and giveaways, continue to follow, even through our account on Twitter and our fanpage on Facebook (but remember: Mondivirtuali is also on Flickr, on Pinterest, on, on and also on Youtube).

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