Despite all the wonder that VR studios can realize to wow users, at the end of the day the only way to establish an emotional contact, as already explained Ed Catmull, is always the same: create great content, able to produce the suspension of disbelief just like the best movies or novels.
Baobab Studios raises $25 million in new funding round
That’s why is so interestng that Baobab Studios, a 360 degree and VR video producer, after the first $6 million raised from Samsung and Htc, closed $25 million Series B funding round led by Horizons Ventures and Twentieth Century Fox along with Evolution Media Partners, Shanghai Media Group, Youku Global Media Fund and LDV Partners.
Baobab Studios whishes to develop characters that everyone can love (or hate) thanks to the wealth of experience and interactions that VR technology can offer.
Baobab Studios last month announced that its 6 minutes VR short movie, “Invasion”, directed by Eric Darnell, already Madagascar franchise director and screenwriter, and narrated by Ethan Hawke, was going to be converted into an animated movie by Hollywood studios Roth Kirschenbaum Films (whose founders produced very popular movies like Alice in Wonderland and Snow White and the Huntsman).
Invasion, a cheerful 360 degree alien invasion
Invasion shows the arrival of a spaceship from wich two blue aliens land willing to conquer the Earth and how a couple of funny bunnies, one of whom is the viewer himself, managet to prevent this and to drive them away.
So far the 360 degrees video on Youtube (wich you can see below) scored about 1.5 million views and has been used as demo during the worldwide launch of Sony’s PlaystationVR at the beginning of October (besides being one of the most popular apps for Samsung Gear VR and Oculus Rift).
Following Invasion Baobab Studios will launch Asteroids!
Waiting to see Invasion converted into a feature film, Baobab Studios, which hired about 20 workers and which is recruiting a management team to growth further, among whom the new Cto Larry Cutler, ex Pixar/Dreamworks, and the director and Within (Virtual Reality) founder, Chris Milk, who joined the Baobab Studios board of directors, has already claimed that the second installment in the Invasion! series will be “Asteroids!”, in 2017.
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