Recently I interviewed Dario Bucci, Intel’s country manager for Italy and Switzerland, for my client Affaritaliani.it and I could not resist the temptation to ask him his opinion regarding the development of 3D technology and virtuality. Here is what he said to me.
Luke Spoldi (aka Slade Lukemary): What do you think about virtual worlds and the growth of 3D on the web and in the movies: it will be a useful technology just for the entertainment and consumer market or it can also have potential for the business sector?
Dario Bucci: Not, 3D and virtual worlds will not remain confined to entertainment. Certainly today we are witnessing an explosion in the use of 3D in the cinema, however, still with some limitations due to the use of polarized glasses. But in a few years the technology could evolve considerably, giving room for business uses.
L.S.: Intel therefore believes in virtual reality?
D.B.: Well, to understand I tell you one thing. This year, even for cost cutting reasons, it was decided that instead of arranging the usual annual convention for about 5 thousand managers in the group worldwide, the event will be virtualized. There will be showcases, seminars, chat sessions between managers of areas and sectors from all over the world, all in a virtual environment where all our managers will have access directly from their desktop. Without having to move thousands of people and housing them for three days in some big-hotel in Las Vegas as usually happens in such cases.
L.S.: And in other areas, such as healthcare, Intel thinks that there is room for this kind of applications?
D.B.: The personal health sector has long been one of the most promising for us both in terms of dedicated products, such as for mobile devices to monitor patients’ datas and for the development of new services in remote monitoring to reduce the frequency of hospital admissions in the case of chronic diseases. Even in this case I think that forms of virtual reality and remote interaction will have more space.
L.S.: It’s nice to hear from an Italian manager, since we are usually accused of looking at 3D and virtual reality solely in terms of games, as well know the readers of SLnn.it that in recent months have followed these discussions around Second Life in the Italian press and on the web.
D.B.: Well, I find myself every day to fight this common place to which the Italians would be technology-adverse. It is absolutely not true, indeed: just Italian users claim to have devices easy to use and that have certain characteristics of customization and elegance. Just think of mobile phones, which by now everyone has on average 1.5 item in his pocket.
L.S.: So the simplicity and personalization of the experience of each will be the key to the success of the technology that revolves around the concept of virtual reality, not necessarily of worlds like Second Life but also in everyday life?
D.B.: Absolutely. Think about when we have products capable of enabling, for example, the reconstruction of personal experience as could be bought in the shop downstairs at the time of our grandparents even in a big shopping mall. Something similar to what the film has brought in a visionary movie like Minority Report, where by scanning the iris every time a person went near a billboard, this changed so as to indicate the presence in that store a product that might interest him. Is not the same thing as the “old” dealer who remembers the tastes of each customer, but in the future could be, in that context, a good substitute.